LinkedIn // Success Stories
ROLE: Director, Designer, Animator
We we're tasked with creating a series of videos that told the less common success stories. Not the usual "I got the promotion" or "I won the prize", but smaller successes that were more personal and intimate. Since we were going to be telling unusual success stories, I thought it would be appropriate to tell the stories of these real LinkedIn memebers in an equally unusual way. I proposed a somewhat crazy idea: let's treat them more like radio spots- interviewing the LinkedIn members well before the shoot, in a sound booth. Then, with the "radio spot" edited as our guide, we could create visuals that were unique to each story we were telling. Client and Agecny we're trusting enough to let me run with the unusual approach, and what resulted were a handful of member profiles that really stand out from the crowd- and one's that we were all quite proud of.
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Credits
Agency: Chemistry Club
Production Company: Avocados & Coconuts
Executive Producer: Dalia Burde
DP: August Thurmer
Editor: Carter Gunn
Color: Spy