eero // Hidden Connection (Extended Version)
ROLE: Director, Editor
I was thrilled when NearFuture called to ask if I'd help again on the next round of spots for eero- this time on their first national TV spot. They wanted to take a little bit of a different approach this time around, less of a startup comedy vibe and more of a heartfelt look into how WiFi can actually help people connect. We wanted to make an ad that showed the human connection that's possible when you have a good WiFi connection. And so "Hidden Connection" was born. As I was writing a treatment, I had Bob Dylan's "Don't Think Twice, It's Alright" on a constant loop. Perhaps one of the best songs ever written, it felt like the perfect fit for the spot. I listened to the song as I wrote and it inspired me to write the creative the way I did. When I got into the edit, naturually I threw the track on as a temp track. Luckily for me, eero fell in love with it. 3 months later, after hours of relentless work from NearFutre and the awesome eero team, Bob Dylan watched the spot I directed with his track on it and gave us permission to use his song. So happy with how this one turned out!
Above, you'll find 2 version of the spot, the long form with Bob Dylan's track and the shorter DRTV broadcast spot.
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Credits
Production Company: NearFuture
Copywritters: Adam Patch, James Locke, Jason Jurgens
Producer: Michael MacDonald
Director of Photography: August Thurmer
Gaffer: Darrell Flowers
Art Director: Jackie Scott
Stylist: Joni Sternberg
Colorist: Ayumi Ashley @ MFD