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Colorado Lottery // Lucky For Life

ROLE: Director

Lucky 4 Life gives players a chance to win $1000 a day for the rest of your life. We asked the question, what kind of change would $1000 make in your daily life? I teamed up with Cactus to make seven spots, one for each day of the week. We used rear projection with animated backdrops and choerographed moving props. 

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Credits

Advertising Agency: Cactus

Agency Producer: Brooke Woodruff

Creative Director / Copywriter: Jim Morrissey

Art Director: Sarah Berkheimer

Production Company: Yonder

Executive Producers: Adam Bagger, Mike Repasch

Producer: Matt Drumm

Director of Photography: Dustin Miller