Colorado Lottery // Lucky For Life
ROLE: Director
Lucky 4 Life gives players a chance to win $1000 a day for the rest of your life. We asked the question, what kind of change would $1000 make in your daily life? I teamed up with Cactus to make seven spots, one for each day of the week. We used rear projection with animated backdrops and choerographed moving props.
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Credits
Advertising Agency: Cactus
Agency Producer: Brooke Woodruff
Creative Director / Copywriter: Jim Morrissey
Art Director: Sarah Berkheimer
Production Company: Yonder
Executive Producers: Adam Bagger, Mike Repasch
Producer: Matt Drumm
Director of Photography: Dustin Miller